American Family Field stadium during Milwaukee Brewers game

Sports Management Major

Turn your passion for sports into a career you'll love. Whether you’re a fan or an athlete yourself, your degree in sports management can open doors for you from the locker room to the executive suite.

As a sports management major, you’ll learn to apply critical thinking to solve problems, build relationships with various facets within organizations, contemplate ethical principles and values to guide decision making, express yourself professionally, and use analytical thinking to innovate and propel a sports organization to the next level. You’ll also learn to identify, monitor, manage, and manipulate the business dynamics that drive sports and recreational organizations.

Engage in immersive experiences beyond the classroom

Earning your sports management degree at WLC comes with a lot of opportunity for internships and hands-on learning outside the classroom.

Milwaukee is a sports town, home to professional sports organizations, broadcast networks, amateur organizations, and NCAA Division I colleges.

An internship may be your most valuable tool when seeking employment upon graduation and provides a smooth transition from being a student to a full-time professional. Our faculty helps will help you secure internships in which you'll learn more about your chosen career area, get valuable experience, and network with professionals. As a sports management major you are encouraged to pursue an internship prior to graduation. Recently, students have interned at such places as: Good Karma Brands, ESPN Milwaukee, Milwaukee Bucks, and Milwaukee Brewers.

You'll gain further hands-on experience in our clubs for business students, regional and international trips, and opportunities to partner with local businesses to launch real strategies. We invite business leaders from the community to speak with our students. Your experiences on campus and the relationships you build with your classmates and faculty will be fun and rewarding.

Do what you love while making a living

Sports franchises need smart people to run their marketing, sales, and business operations. Between your coursework and being immersed in real experiential learning, you’ll graduate ready to apply what you’ve learned in a variety of areas at all levels in the sports industry, such as:

  • Administration
  • Facilities management
  • Finance
  • Guest relations
  • Law
  • Management
  • Marketing
  • Media relations
  • Operations 
  • Promotions
  • Recreation
  • Sales
  • Special events
Pack your foam finger, tailgating gear, and get hyped to study sports management in a city that is home to fast-paced sports action year round!

Our business graduates are highly sought after by major companies in the Milwaukee area, with many actively inquiring about our students prior to graduation. Within our programs you will have no trouble finding opportunities to interview for internships in large corporations, small businesses, or nonprofits. We have a positive reputation of providing interns who are hard working and excellent communicators. We enable you to activate your greatest potential.

Our expert faculty know what they’re talking about because they’ve lived it

Within the School of Business at Wisconsin Lutheran College, you'll learn from business leaders who’ve worked at some of the largest and most prestigious companies on the Fortune 500 list, while gaining the skills and knowledge needed to apply critical thinking and analysis to business trends, organizations, and industries.

More importantly, our business faculty are Christian leaders, who have learned how to excel in the business world without compromising their faith or morals. They are not simply teaching you from a textbook. The stories and insights about how to succeed in business come from real-life experience. You get to inherit those insights directly from the source.

You’ll be set up to succeed. Class sizes are small, TAs are non-existent, and you won't find sprawling lecture halls here. WLC is a place where you develop personal relationships with not only your classmates but also your professors. They want you to succeed academically as well as grow spiritually in a safe, nurturing environment.

Advising Resources

Connect with School of Business Faculty

Scott Martens
Scott Martens Sports Management Assistant Lecturer 414.443.8729 scott.martens@wlc.edu
Peter Eppen
Peter Eppen Business Administration Assistant Professor 414.443.8830 peter.eppen@wlc.edu
Donald Kudek
Donald Kudek Business Administration Assistant Professor 414.443.8579 donald.kudek@wlc.edu
Gregg Pfarr
Gregg Pfarr Business Administration Assistant Professor 414.443.8928 gregg.pfarr@wlc.edu
Jason Van Acker
Jason Van Acker Business Administration Assistant Lecturer 414.443.8763 jason.vanacker@wlc.edu
Greta Wagner
Greta Wagner Business Administration Visiting Professor 414.443.8543 greta.wagner@wlc.edu
Lisa Derouin
Lisa Derouin Accounting Assistant Professor 414.443.8576 lisa.derouin@wlc.edu