Exterior of Greenfield Building

Peter Eppen

Peter Eppen Peter Eppen Business Administration Assistant Professor Email: peter.eppen@wlc.edu Phone: 414.443.8830

Peter Eppen


  • B.S., University of Iowa, Clinical Psychology, Minors in Business and Art
  • M.B.A., University of Chicago Graduate School of Business, Marketing and International Marketing; Emphasis in Business Law


Professor Eppen has worked as a senior executive for some of the U.S.'s largest consumer (Scott Paper/Johnson Diversey), chemical (Solutia), and pharmaceutical (Ross/Abbott Labs) companies for more than 23 years. He held senior positions in various disciplines including marketing, sales, general management of multi-billion dollar divisions, strategic planning, new business development, specialty manufacturing, and mergers and acquisitions. In addition, he launched a successful consulting business that focused on bringing new technologies to market. Professor Eppen's corporate experience has been largely focused on international markets. He has lived for extended periods as an expatriate in both Europe (Brussels, Belgium) and Asia (Seoul, South Korea) and has conducted business in more than 36 countries around the world including the Middle East, Asia, Europe, Eastern Europe, and Latin America. Professor Eppen founded and now owns a very successful consumer real estate company called "The Wisconsin Real Estate Group" and employs five full-time Realtors.


  • BUS 480 Capstone
  • BUS 371 & 372 Global Marketing and Global Management
  • BUS 347 Consumer Behavior
  • BUS 343 Advertising
  • BUS 342 Marketing Research
  • BUS 301 Business Ethics
  • BUS 250 Principles of Management
  • BUS 240 Principles of Marketing

Research Interests

Aquaponics and the impact of entrepreneurship in the Caribbean and Africa


Professor Eppen is very active in rescuing dogs, reading, cooking, landscaping, and golf.

Professor Eppen also is passionate about serving his Lord through the Aquaponics project in Grenada and feeding the hungry in and around Muskego, Wisconsin.