WLC's hometown news release program

What is Merit?

Wisconsin Lutheran College uses software from Merit to publicize student achievements and activities on campus – such as making the Dean's List, being named president of a club, winning an award, getting cast in a play, or participating in athletics. Merit creates personalized stories about these accomplishments, publishes them online, and sends them to hometown newspapers. This makes sure students get credit for the work they're doing on campus, which helps with summer jobs, internships, and even job interviews and references after graduation.

Why is Merit important for students?

A Merit profile creates a positive online identity for post-graduation success. Having a Merit profile helps people who make decisions about internships, graduate school, and jobs find positive news about students. Students who are featured are informed of the announcement through their WLC email address and are encouraged to share their accomplishments with family and friends via social media.

What types of accomplishments will be included?

  • Dean's List
  • Merit Scholarships
  • Honors Convocation Recognition
  • Award Winners
  • Internships
  • Ambassador Club
  • Student Senate
  • Varsity Sports
  • Fine Arts
  • Graduation

How do students can claim their profiles?

Once you have been notified that news has been sent about you to your hometown newspaper, go to Merit and search for your name in the upper-left corner. Next to your name, click on "Is this you?" Enter your WLC email address and submit the form. Merit will send you a confirmation email and instructions for claiming your profile.

How can we help?

Departments, faculty members, or student organizations will be asked to provide WLC's Office of Marketing & Communication with a brief description of the item they would like to recognize students for, along with an Excel spreadsheet listing the students (plus hometowns and email addresses) who have earned the accomplishment – such as being selected for the cast of a theatre production, making the football team, or taking a college-sponsored service trip. Our office will submit the information to Merit.

What if a student wants to opt out?

To opt out of the program, email your request to You will be given instructions on how to opt out of future stories.