Thrivent ChoiceSM

Thrivent Choice image

You can provide additional support to the mission of Wisconsin Lutheran College through Thrivent ChoiceSM. It's as easy as a few clicks or a phone call!

Thrivent ChoiceSM is the new charitable grant program through which eligible Thrivent Financial members have the opportunity to direct where some of the Thrivent charitable outreach funds are used. The Thrivent ChoiceSM program replaces the former GivingPlus gift matching program. In this new program, eligible Thrivent members are allocated a certain amount of Choice Dollars and have the opportunity to decide which qualifying organization(s) should receive a portion or all, of their Choice Dollars. The amount of Choice Dollars generally ranges between $25 and $500 per eligible member.

Members who have Thrivent ChoiceSM Dollars to direct should have received a letter in the mail from Thrivent, explaining the new program and the amount available for them. If you have questions about your eligibility, your Choice Dollars, or the program in general, you can call Thrivent at (800) 847-4836.

Wisconsin Lutheran College is a Thrivent ChoiceSM qualifying organization, and we hope you will consider designating WLC as a recipient of your Choice Dollars. This is a great way to provide additional support for the mission and students of WLC! You can designate your Thrivent ChoiceSM Dollars right now. It's easy! Go to or call (800) 847-4836 and state "Thrivent Choice."

If you have questions about how to make a gift to WLC, please contact the Development office at (414) 443-8823 or