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Communicative Arts

Combining communication with business, visual arts, and writing, the communicative arts major creates a unique interdisciplinary experience designed to equip students for such professions as public relations, advertising, sales, marketing, and arts administration.

  • Communicative art majors can choose between a business and public relations emphasis, both of which are highly desirable career fields. A broad list of elective courses allow students an opportunity to further tailor their education to personal and professional goals. Past students have individualized their course planning to target careers in event planning, graphic design, social initiatives, and non-profit leadership. A professional portfolio of created works, and an exit interview, serve as in-depth summaries and reflections of students' unique skill sets and provide an advantage when engaging in job interviews. 

    What Makes the Program Distinctive?

    The communicative arts major is designed to provide a strong background for entry into a variety of professions and is unique in that it fosters a quality, professional environment while holding to a Christian worldview. The size of the program is small compared to other schools, so students have greater access to professors. Furthermore, students spend much of their time learning through real-world projects and internships. WLC communicative arts majors are well prepared for graduate school and a wide range of careers immediately upon graduation.


    Undergraduate Research

    WLC communicative arts majors participate in research as undergraduates. Beginning with instruction on how to conduct research, students ultimately complete a research project on the methods and techniques used for systematic observation of communication behavior. The project culminates in a poster presentation, which is evaluated faculty and staff. Research topics have included the impact of gender on political perceptions, communication in longdistance relationships, coach-athlete communication, and the impact of advertising on brand selection.

    Valuable Internships

    An internship may be a student's most valuable tool when seeking employment upon graduation. They allow a smooth transition from being a college student to a full-time professional. WLC will help students secure internships in which they will learn more about their chosen career areas, experience real-world expectations, and network with professionals. WLC communicative arts majors have interned at 620 WTMJ, Direct Supply, ESPN Milwaukee, FM106.1 Milwaukee, Make-A-Wish Foundation, MedPro Imaging, Milwaukee Ballet, Milwaukee Public Museum, the Milwaukee Radio Alliance, North Shore Bank, Organic Valley, the Ritterbusch Group, Roaring Fork Restaurant Group, Sony Music, Thrivent Financial for Lutherans, Time of Grace, Walt Disney World, White Rice Advertising, Wisconsin State Assembly, and YMCA.


    Service Learning

    The communicative arts major places a heavy emphasis on service outside the classroom. All communicative arts students are required to demonstrate their communication competence through a semester-long integrative academic experience. WLC communicative arts students have collected cell phones for soldiers, organized clothing drives for Lighthouse Youth Ministries, participated in Hunger Task Force food collections, and hosted game nights at Luther Haven.


    Graduate School

    WLC graduates may choose continue their education in graduate school. A WLC communicative arts degree, and real-world experience provide the necessary background for admission to most graduate school programs. WLC communicative arts alumni have attended such graduate schools as Marquette University, UW-Milwaukee, and UW-Madison.


    A bachelor's degree in communicative arts from WLC can lead to a successful career in a wide range of fields, including public relations, advertising, sales, marketing, or arts administration. WLC communicative arts alumni hold positions such as marketing manager, graphic designer, sports information director, social media manager, digital client services manager, public relations manager, journalist, professor, and publicist. WLC communicative arts alumni have worked at such companies as Artisan Partners, Bader Rutter & Associates, City Lights Design, Gravity Marketing, Hanson Dodge Creative, Kohl's, Koss, ManpowerGroup, Marcus Promotions/ Footlights, Milwaukee Journal Sentinel, Northwestern Mutual, RedMoxy Communications, Robert W. Baird & Co., and Thrivent Financial for Lutherans.


    Learn more about course offerings, sample programs, and entrance requirements for this major: